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The month in Broadcast: September

We’re committed to creating unmissable media moments—moments that connect broadcasters and producers with an audience of millions. While some of this dedication includes sharing Skype and Skype TX best practices with fellow broadcast and media professionals and enthusiasts, a large part of our industry passion involves, well, checking out what other’s are up to. After all, when it comes to creating and sharing innovative content, we’re all in this together.

This month, there are plenty of headlines worth high-fiving over. Here are some of our faves:

You know something, Jon Snow…

The brilliant (and brutal) Game of Thrones finally snagged a much-deserved Emmy. Sure, the show includes a budget of nearly $10 million per episode, hundreds of cast and crew members, and a stunning set spanning continents. But it took a capped fifth season for various awards to catch up to them. This month Television Academy voters bestowed 12 (yes, 12) trophies — including Outstanding Drama Series at the Primetime Emmy Awards — upon the HBO series. As avid Thrones fans ourselves, we will only continue tuning in…

The name of the game

The hefty connection between sports and broadcast TV ad spending is essentially common knowledge. However, recent numbers report “all things ball” account for a jaw-dropping 37%. Not only that, the “Big Four’s” (ABC, CBS, NBC and Fox) overall ad revenue over the past year tips the scales around $8.47 billion in sales. (That’s a 35% increase from 2010, when sports accounted for “a meagre” $6.27 billion.)

In other sports news, the EA (Electronic Arts) attempted a new means of winning the hearts of NHL fans — by incorporating them into the game. Last month, Twitchstreamers were invited to broadcast gameplay, YouTube content creators were asked to produce videos, and everyone was welcomed to play NHL 16 along with the developers—a bold broadcast move that had never been done before at this scale.

Bigger, better broadcasts

Mid month, IBC went down in Amsterdam (we were there, among 55,000 others). While there were plenty of newsworthy announcements made at the event, one especially exciting headline caught our attention. Cisco premiered its Software-Centric Media Architecture. Created on open standards (specifically with media, broadcast and entertainment companies in mind), the new architecture allows media and entertainment businesses to team up with third-party software developers. A move that will speed up and streamline the processes behind adding new applications into their networks.

BBC setting up to stream

The BBC are seeking new ways to reach audiences, having recently announced: a “Netflix-style subscription service” aired directly to audiences (rather than utilizing foreign cable companies). Intent on launching within the US next year, the production plan includes increasing its commercial returns, while highlighting British television and culture.

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